Sony sells its waterproof mp3 player in a bottle of water

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As part of a clever marketing campaign, Sony are selling their new mp3 players already submerged inside a bottle of water.

Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself.

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