RezGuru By TableGrabber Helps Restaurants Take A Smarter Approach To Pricing And Reservations

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TableGrabber aims to help restaurants fill their empty seats, and to that end, it’s launching a new platform today called RezGuru at the Disrupt SF startup battlefield.

The goal, as laid out by co-founders (and siblings) Sonia and Pawan Marwaha, is to adjust things like pricing and reservation availability in a way that maximizes revenue. For example, a restaurant might be so crowded that it’s turning people away between 8 and 10 pm, but it’s half-empty at 6 — so wouldn’t it make sense to encourage people to show up earlier, and maybe offer them better deals if they do?

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