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Twitter would really, really like to make ad-driven TV experiences central parts of its service, and it just confirmed that laser-like focus through an expanded deal with ESPN. The sports broadcaster will soon show in-tweet video highlights of foo…

Twitter Acquires Data Analysis Startup Lucky Sort

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Twitter has acquired Lucky Sort, a startup that specializes in data visualization, the two companies announced Monday. The terms of the deal were not disclosed.

Lucky Sort was founded two years ago and launched its first product called TopicWatch last February. TopicWatch let users analyze real-time trends on social media (including Twitter) as well as from other news sources. As part of the acquisition, Lucky Sort will shut down its services in the coming months.

“Our goal was to make huge document sets easier to analyze, summarize and visualize by building elegant and user friendly tools for text analysis,” Noah Pepper, CEO of Lucky Sort, wrote in a blog post. Today I’m very excited to announce that our journey has entered a new phase: Lucky Sort has been acquired by Twitter!” Twitter confirmed the acquisition in a tweet. Read more…

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