The Brazuca, Adidas’s New World Cup Ball

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The World Cup is nearly here, with seemingly every bar in NYC hanging international flags out front and advertising Watch the matches here! Footie fever finally seems to have spread to America, as it’s been reported that 111 million Yanks tuned in to the 2010 matches, and that Americans bought the most tickets to this year’s event second only to the Brazilians. For the next month or so, the melting pot that is NYC will be filled with multilingual shouts of joy and agony echoing from bars across the city.

But it is, as always, a German company that will be at the center of every match, and this time with Pakistani fingerprints involved. Adidas’ new FIFA World Cup Official Match Ball, the Brazuca, is manufactured in Pakistan using a variety of high-tech machines and manual handwork.

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